About Us

PT. Astrindo Senayasa

Astrindo Senayasa founded on September 19, 1991 as the sole distributor ASUS Indonesia for product components. Then Astrindo Senayasa growing rapidly to become one of the most shining IT distributor in Indonesia. With the consistency of the performance of the distribution and after-sales service, Astrindo believed to be a distributor of leading IT brands such as: ASUS, Intel, Asrock, Sennheiser, Qnap, Sapphire, Sandisk, WD , Lexar and Asustor Currently Astrindo Senayasa has already become one of the largest IT distributor with a distribution network and after-sales services throughout Indonesia.

Kantor pusat PT. Astrindo Senayasa
Head Office PT. Astrindo Senayasa
  • Head Office

    Jl. Gunung Sahari Raya Rukan Mangga Dua Square Blok G No. 024-027, Desa/Kelurahan Ancol, Kec. Pademangan, Kota Adm. Jakarta Utara, Provinsi DKI Jakarta, Kode Pos: 14430

  • Email
    informasi@astrindo.co.id
  • Phone
    021-29382288
35 Years of Service
21 Brands
8 Offices
4 Representatives
Our Direction

Vision & Mission

01

Vision

To Improve Customer Satisfaction, Loyalty, and Intimacy by Distributing High Quality and World Class of Information Technology Products

02

Mission

To Provide Best Value Proposition to Our Stakeholders:

  • To Provide a Sustainable Business Growth to Principal.
  • To Provide Business Opportunity to Partner.
  • To Provide Best Service to Customer.
  • To Provide a Rewarding Working Environment to Employee.
Our Values

Corporate Code of Conduct

All board members and employees of Astrindo Group practice this code of conduct in every aspect of our business activities.

01

Customer Satisfaction

Provide best service to customer

02

Continuous Improvement

A string of process that company puts to improve its service and product

03

Compliance With Regulation

Follow to laws, regulation, guidelines created by government to organization

04

Relationship

Close & warm to all of the stakeholder in long term based

05

Loyalty

Having commitment to staying firm to business partner

06

Integrity

Having strong moral principles

07

Teamwork

Working together to achieving more

Where To Find Us

Branch

Offices and after-sales service points spread across Indonesia.

BRANCH

MAKASSAR

JL. DR. SAM RATULANGI NO.53E MAMAJANG LUAR, MAMAJANG, MAKASSAR, 90132

BRANCH

BANJARMASIN

JL. BRIGJEN HASAN BASRI NO. 45 BANJARMASIN, 70582

BRANCH

MEDAN

JL. WILLIEM ISKANDAR (PANCING) KOMPLEK MMTC BLOK L 01, MEDAN

BRANCH

BALI

JL. TUKAD BARITO TIMUR IV NO.6 KEL. PANJER DENPASAR SELATAN, DENPASAR, 80225

BRANCH

SURABAYA

NGAGEL JAYA SELATAN RUKO RMI BLOK K 28. SURABAYA 60284

BRANCH

YOGYAKARTA

JL. KUSUMANEGARA NO.284, UNIT. 7, REJOWINANGUN, KEC. UMBULHARJO, KOTA YOGYAKARTA, DAERAH ISTIMEWA YOGYAKARTA 55165.

BRANCH

SEMARANG

JL. LAMPER TENGAH RAYA BLOK B NO 11 - 12 SEMARANG 50161

BRANCH

BANDUNG

JL. JENDRAL AHMAD YANI NO. 221 - 222 RUKO SEGITIGA MAS KAV C-13 KOSAMBI BANDUNG 40113

Coverage

Our Networking

Head office, branches and representatives across the archipelago.

Head Office 1
Jakarta
Branches 8
Medan Bandung Semarang Yogyakarta Surabaya Denpasar Banjarmasin Makassar
Representatives 4
Palembang Padang Pekanbaru Mataram
Leadership

Executives Boards

KE

Kie Emilly

President Director

A

Alfredo

President Director

Board of Directors
LS

Liebig Sulijanto

Director of Sales & Marketing

AS

Amelia Sudono

Director of Finance

Brand Portfolio

Astrindo Distributorship

PT. Astrindo Senayasa

Asrock

Asrock Motherboard, Asrock VGA Card

Asus

Asus Notebook, Asus Component, Asus Wireless Networking, Asus AiO, Asus PC & ROG PC, Asus Mini PC, Asus NUC

Asustor

Asustor NAS

Byon

Desktop & PC Gaming

Gigabyte

Notebook, Desktop PC

Intel

Intel Processor, Intel NUC, Intel SSD, Intel Server

Lexar

Lexar Memory Card, USB Flash Drive, Portable Drives, SSD, Memory, Card Reader & Accessories

MSI

Notebook Commercial, MSI Cube NUC, MSI Monitor

Polytron

Polytron Monitor, Polytron Notebook

QNAP

QNAP NAS

SanDisk

SanDisk USB Drive, SanDisk Dual Drive, SanDisk Mobile, SanDisk SSD

Sapphire

Sapphire VGA Card, Sapphire Motherboard

Western Digital

WD Internal HDD

Astrindo Starvision

Astrotech

Software License

IMOU

Indoor Camera, Outdoor Camera, Battery Series, Solar Panel Series

LaCie

Premium External Hard Drives, SSDs and RAID Solutions*

Microsoft

Microsoft Software, Microsoft Input Devices

NODX

Accessories

Seagate

Seagate External HDD

Toshiba

Internal HDD*

X-BOX

X-BOX Controller

Product Line

Consumer and Commercial Line

Consumer Line Up
  • Desktop (PC, Mini PC, AiO)
  • External Storage
  • Input Devices
  • Internal Storage
  • Memory
  • Motherboard
  • Notebook
  • Processor
  • Software
  • VGA Card
Consumer line up brands
Commercial Line Up
  • Desktop (PC, Mini PC, AiO)
  • Memory
  • Network Device
  • Network Storage (NAS)
  • Notebook
  • Server
Commercial line up brands
Our Journey

Key Milestone

2026

April
Appointed as Gigabyte NB & Desktop PC Distributor
April
Appointed as MSI Monitor Distributor

2025

March
Appointed as MSI Gaming Desktop Distributor
August
Appointed as SAPPHIRE Motherboard Distributor
October
Appointed as Polytron Distributor
November
Appointed as MSI Notebook Commercial Distributor

2024

January
LEXAR, Best Global Distributor 2024
January
ASUS Distributor of Market Expansion Breakthrough 2024
February
Appointed as ASUS Server Distributor
June
Appointed as ASRock Server Distributor

2023

October
Appointed as NODX Distributor
October
Appointed as Astrotech Distributor
November
Appointed as MSI Distributor

2022

ASRock
Excellent Business Partner 2022
October
Appointed as LENOVO Distributor

2021

January
Appointed as LEXAR RAM Distributor
August
Appointed as ASUS NB Commercial Distributor
Lexar
Excellent Market Development 2021
Lexar
Best Partnership Award
ASUS
Most Progressive Award

2020

ASUS
Best ASUS ZenBook Expert of The Year 2020

2019

March
Appointed as ASUS AiO Distributor
April
Appointed as LEXAR SSD Distributor
ASUS
Best ASUS Distribution Network 2019
Intel
INTEL NUC Champion 2019

2018

July
Appointed as HGST Distributor
October
Appointed as ASUS Mini PC Distributor
Intel
Highest Growth in CCG
ASUS & Intel
Best ASUS Notebook & Intel Distribution Network

2017

Intel
The Best Growth of INTEL Business in APAC Region
QNAP
Excellence QNAP Performance

2016

QNAP
Top Growth Of The Year 2016
Western Digital
Outstanding Performance Distributor Fiscal Year 2016

2014

March
Appointed as ASUSTOR Distributor

2010

October
Appointed as SanDisk Distributor
October
Appointed as Western Digital (HDD Internal) Distributor

2007

January
Appointed as Sapphire VGA Card Distributor
June
Appointed as QNAP NAS Distributor
ASRock
Outstanding ASRock Performance

2004

March
Appointed as ASUS Component Distributor

2002

May
Appointed as ASRock Component Distributor

1996

May
Appointed as INTEL Component Distributor

1991

September
Astrindo Establish
November
Appointed as ASUS Component Distributor
Who We Serve

Our Partners

01

Dealer

IT, Stationary, Imaging, Mobile Phone, Surveillance

02

System Integrator

Traditional, Modern e-Commerce, e-Catalogue

03

Government

Government institutions and public sector agencies

04

End User

Manufactures, Schools, Banks, Hospitals, Hotels, Dept. Stores, Advertising Companies, Internet Service Provider, Transportation Companies, Call Center Companies, Minings

Our Services

What We Do

Distribution

Partnership

  • Engage with local partners to develop and deliver projects
  • Collaborate with companies to give solutions

Supply Chain

  • Procurements
  • Integrated system & equipment implementation
  • Inbound & outbound inventory management
  • Operational optimization

Delivery

Sales Campaign

Short Term

  • Trade Promo
  • Shop Keeper Promo
  • Sales Incentive
  • Special Reward
  • End User Program
  • Special Deal
  • Installment

Long Term

  • Tour Incentive
  • Loyalty Program
  • Blind Bonus

Road Show

Partnership

  • Co-branding with other brands to expand channel
  • Engage with principal to explore new market segment

Channel / Partner Gathering

  • "Astrindo Solution Day" to share and discuss product/business solutions
  • Product / information update
  • Inbound & outbound inventory management
  • Operational optimization

Media Gathering

User Gathering

  • Work closely with an authorized partner exclusively to hold the event
  • Engage with associations, such as Call Center, Hospitality, Surveillance and Manufacturing in order to build business opportunity
  • Conduct training to educate associations from selected industries such as the education sector
  • Active in community (Student, Photographer, Gaming, etc)

Certified Programs for IT Pro and Engineering